No doubt you’ve heard the term “content strategy is king.” Why? due to the fact no matter what sort of commercial or nonprofit you’re operating a cognitive perspective with the content material you offer on your website will be at the heart of your advertising and marketing plan as it’s what builds credibility and loyalty.
Corporations are not constructed on first-time visitors alone. Corporations like Coke-a-cola do not make most of their money from visitors consuming just one soda.
They make profits from visitors who drank a Coke and then determined it was desirable and that they desired more to purchase over and over and again. If that corporation needed to get a brand new consumer every sale to be able to have a profit, they would be below a profitable margin and out of a growing business by now.
Although many use this method in their content marketing that way. Rather than seeking and concentrating on repeat traffic, they focused on optimizing for search engines like google and yahoo so that they get more new customers.
At the close of the day, consider, the well-known and successful blogs like Huffington post or TechCrunch ultimately do get the maximum of their site visitors from repeat traffic. And yes, search engines like google love them, but their content strategy might be only be a fraction of what they are nowadays if they didn’t have the foresight to see past a new visitor only and focus on repeat traffic with their search engine optimization and cognitive content marketing strategies.