Understanding Google AdWords Basics

Learn the basics of Adwords

What you’ll learn

What AdWords can do for your business?
How AdWords can help you connect with your customers.

What would you do?

Your boss/client is thinking of advertising online, so they ask you where ads can show.
What would you tell them?

• Yes, Google Search can reach customers while they’re doing relevant searches on Google.
• Yes, YouTube can reach users on YouTube and many other sites across the internet.
• Yes, NewYorkTimes.com can show your ad on millions of sites across the internet, including top rated sites like the New York Times.

How does Google Ads search network work?

Please imagine a fictional flower store called Kareena’s Plants, and how she uses Google AdWords to grow its purchaser base.

Kareena desires to grow her commercial enterprise to draw clients beyond regular foot site visitors. She’s decided to apply Google Ads to set up her advertisements, choose where they would be placed, control her price range, and watch her commercial enterprise flourish.

First, Kareena thinks about her dreams. She wants to increase online sales through flower shipping, and she’d like to attain more youthful clients.

She thinks about who and how her customers spend their time online. She also thinks about attaining locals in their 20s and 30s would help to increase her online income.

She makes a decision on the amount she desires to spend a day and sets a campaign budget based totally on that.

Once her marketing campaign is set up, Kareena creates her first commercials, making sure they’re clear, applicable, and include a link to her internet site.

Next, Kareena begins her targeting. In this case, she makes a decision to target adults between 20-30 years of age, who live within 20 miles of her shop.

Once the marketing campaign goes into effect, Kareena’s ads are inside the applicable google search pages as well as subsequent relevant content on websites in Google’s marketing network.

Young people on the lookout for Flowers see Kareena’s commercials and hook up with her business. These young adults discover the flowers they were seeking for and Kareena gets access to more potential clients.

Recap

• We’ve covered how Google Ads works and how to use its unique benefits to reach your customers.
  Now ask yourself this:
  How can Google Ads help you reach your customers?
  Find out by contacting SEAM Services today.